PVRM is a Success for Prudential Gouger O’Neal & Saunders Real Estate
Two Sales are Made after applying Prudential Value Range Marketing!
“To help our sellers, we have re-visited a price strategy that worked very well in the mid-90′s”, said Kay Beran, president of Prudential Gouger O’Neal & Saunders in Pinehurst, NC. “We are searching for ways to set our listings apart from the inventory that is out there and PVRM is a great way to separate our listings from the rest. ” Beran explained.
“Not to mention the fact that it works”! Beran stated. We have recently listed and sold two properties within weeks of applying the creative pricing which asks the sellers to place their listings in a range instead of the fixed price that is the norm. Value range pricing is designed to draw more showings, attract more offers, open negotiations and get the property sold for the maximum sale price possible.
Our first property was a townhome that was listed as – Seller will entertain offers between $139,900 and $149,876. This property sold for $140, 000 after being converted about 3 weeks into PVRM. The second property was a single family home listed as – Seller will entertain offers between $159,900 – $179,876. This property sold for $167,500 after only a couple weeks on the market. We are listing residential properties, land and commercial and investments properties with this strategy.
With the success of these sales, we look forward to more sellers working with us to market their properties with Prudential Value Range Marketing. Getting the property to the market is the easy thing…getting is sold is another. Check out more information about this innovative process.
