Prudential Value Range Marketing
Prudential Gouger O’Neal & Saunders Offers New Marketing Strategy to benefit buyers and sellers with range pricing.
PVRM is a proven pricing strategy that uses a price range to market the property.
The top end of the range allows the seller the opportunity to achieve a premium price for their property, while the bottom end of the range ensures the property remains competitive in the marketplace and brings in the most potential buyers possible. It is designed to draw more showings, attract more offers, open negotiations and get the property sold for the maximum sales price possible.
Benefits of Prudential Value Range Marketing
• Eliminates over or under-pricing
• Increases property visibility
• Attracts more buyers to the property
• Maximizes selling price
• Determines market value effectively
Prudential Value Range Marketingsm Requirements
• PVRM does not require the seller to accept any offer within the range, but the seller does agree
to counter any offer within the range with price and terms acceptable to the seller.
• The seller may only use the published PVRM ranges
• All marketing and advertising materials for the property will read “Seller will entertain offers between
(Low Range) and (High Range).”
For a copy of the actual ranges – click here.
